01219492 Entrepreneurship

This is the page for the course 01219492 Entrepreneurship. Materials will be posted here and in Facebook group.

Materials

• Week 1 (8/10) - Overall components (as captured in Lean Canvas). What is a startup? Recognizing assumptions in your plan.
  • Quick intro: Capture Your Business Model in 20 Minutes - Lean Canvas
  • Long intro: The Lean Start-up - Ash Maurya’s keynote speech at Start-up Showcase 2017
• Week 2 (8/17) - 24-step process.
  • Slides: Disciplined entrepreneurship
  • Activities: Form a team and pick an area.
• Week 3 (8/22) - Idea brainstorming 1 - rough evaluation
• Week 4 (9/13) - Idea brainstorming 2 - short discussion
• Week 5 (9/14) - Idea brainstorming 3 - find possible product areas
• Week 6 (9/27) - Primary research preparation (main hypotheses and scripts)
• Week 7 (9/28)

Grading

• Final examination 20%
• Assignments 20%
• Projects 60%

Assignments

Assignment 1 (due 9/27)

You should prepare your primary market research. (Don't forget to read the hand outs.)

You should do the following preparation for all 3 customer segments from your previous scoring sheet (i.e., gamers, microcontroller students, and business users).

For each group of customers, the goal is to understand their needs (rationally, emotionally, economically, socially, etc) related to your idea. You should understand their pain points so that you can estimate the value of the solution that you come up with.

For preparation, you should

• Do secondary market research: do some research on-line, read forum, etc... to get an idea on the customers
• Identify the hypotheses that you have regarding this group of customers. You should list the hypotheses with reasons why they are important to your success. You should have at least 3 hypotheses for each group.
• Identify the profiles of people you want to engage in the primary market research. Describe also why you want to engage with them.